Following a significant increase in business in the past 12 months, catering specialist Rational has expanded its UK sales team.
In 2006 we expect an upturn in the catering market and a further increase in sales."
Most of the sales are for the company's SelfCooking Center, which features advanced commercial cooking technology. "It's sophisticated on the inside and simple on the outside – in fact, it's a cinch to use and the results are outstanding," added Paul Anderson. "The sales figures suggest that chefs agree," he said.
Rational's sales team now comprises 14 regional sales managers headed by Paul Anderson. In addition the company has a dedicated national account sales manager, Graham Kille. "The potential for growth in sales of combi ovens is enormous," said Paul Anderson.
"There are whole sectors of the UK catering market where combis are relatively rare, despite the fact that they could bring huge benefits in food quality and cost saving. Once caterers understand the benefits, they will want to buy."
