ICI Paints has launched a new website, www.icipaints.co.uk, to provide an overview of the Dulux Trade, Cuprinol Trade, Glidden Trade and Polycell Trade brands and the range of services ICI Paints offers the trade market.
Steve Snaith, marketing director for trade paints, said: “We responded to research that showed that within the business environment users rarely visit a website just to browse, but instead have a particular query or problem in mind. When designing the new website we wanted to make sure that whatever the objective, the user finds the answer as simply and quickly as possible.
