Vanguard Healthcare, which provides mobile surgery services to the NHS, is changing its name, and has called in a 25-tonne advertisement to help make the announcement.
“It is probably the largest mobile advertising billboard ever to have appeared at Healthcare Estates – and the most expensive,” said Ian Gillespie, managing director of Nuffield Health Mobile Services. “We have a history of bringing something interesting to the show, and having the mobile theatre in its new colours will help to make the point that Vanguard Healthcare is now a fully integrated service within the UK’s largest healthcare charity, Nuffield Health.”
The charity announced its new look, and a “repositioning”, in June (Health Estate Journal – August 08).